The Library
01 — Field Guide
THE 2026 ALGORITHM CHEAT SHEET
What actually changed across LinkedIn, Instagram and TikTok this year, and what to do about it.
READ THE Cheat Sheet
02 — Reporting framework
Reporting for stakeholders who don’t speak marketing
How to translate reach, saves and engagement into revenue, leads and decisions they can act on.
Read the Framework
03 — Platform Playbook
Social Media Best Practices by Platform
What actually works on Instagram, TikTok, LinkedIn, X, Facebook and YouTube right now, and what quietly gets suppressed.
Read the Playbook
04 — Field guide
Social Media Manager Interview Prep Guide
The five questions that always come up in social interviews, how to answer them with reasoning instead of metrics, and a four-point gut check before you walk in.
READ THE GUIDE
05 — Pitch Framework
HOW I PITCH A BRAND I’VE NEVER WORKED FOR
The repeatable 4-step framework behind my weekly pitch videos; audit, gap, one idea, and packaging it like it already exists.
Read THE 4 STEPS
More resources coming.
Frameworks, templates and playbooks are in the works. Drop your email to be first.