The
Story
“I develop the ideas that evolve how a brand sounds, looks and shows up.”
“I’m a Social Media Strategist & Director who builds a brand’s story that people actually stop for—and a strategy that turns a scroll into a follow, a follow into a community, and a community into real growth.”
I develop the ideas that evolve how a brand sounds, looks and shows up, then back them with content strategy, short-form video, community management and analytics that prove what’s working.
Over 5+ years in agency life, I’ve managed social across B2B and consumer brands—building LinkedIn strategies for martech companies, Instagram campaigns for lifestyle clients, and TikTok presences from scratch.
I’m also co-founder of Plot Twist Events—a full-service events company in Colombo, Sri Lanka focused on milestone celebrations and themed parties. “Bringing your Pinterest board to life, with a twist.”
Experience & Education
Led end-to-end social strategy across 10+ B2B tech and Adtech client accounts, driving an average 25% growth in audience and engagement across LinkedIn and Instagram. Translated client goals into multi-platform campaigns (product launches, industry events, giveaways, and cultural moments) that consistently beat benchmarks on impressions, leads, and follower growth. Acted as the primary strategic partner for clients, presenting content plans and performance insights that retained and grew 10+ accounts, while setting the content standard across 4/5 brands in the portfolio. Skills gained: Social Media Strategy, Multi-Client Account Management, Client Relationship Management, Content Strategy & Brand Storytelling, Campaign Planning & Execution, Performance Reporting & Analytics, Community Management, Presentation & Stakeholder Communication, Cross-Platform Content Development (LinkedIn, Instagram, Facebook, TikTok), B2B & Adtech Marketing
Full-service events company focused on milestone celebrations and themed parties. “Bringing your Pinterest board to life, with a twist.” Responsible for brand, social, and client experience.
Specialized in Auditing and Quality Assurance for Paid Search, completing 30+ hours/week of intensive training over 3 months to build deep Paid Search expertise. Followed this with 20+ hours/week over 2 months of focused training in Auditing, Golden Rule, and Brilliant Basic checks - applying quality assurance standards across 10+ client accounts.
Created and implemented 7+ social media and digital strategies for multiple clients, helping them discover new avenues for growth. Managed daily community engagement across Instagram, Facebook, Twitter, and LinkedIn, and coordinated website maintenance and third-party content with outsourced developers. Supported client relationships alongside the client lead, kept marketing reports and records up to date, and built connections with key influencers to boost brand visibility. Skills gained: Digital Strategy, Social Media Execution, Reporting, Communication, Relationship Building, Negotiation
Graduated in July 2022 with a 2:1 as an international student, while actively contributing across university life through leadership and society roles, including International Students Part-time Officer (2021/2022), Course Rep (2019/2022), and Head of Marketing, Social Secretary, and Creative Assistant for the Business Society (2020/2022). I was also a member of the Musical Theatre Society and Feminist Society (2021/2022), Treasurer of the Drama Society (2019/2020), a member of the Swim Team (2019/2020), and an International Student Mentor (2019/2020).
What My Co-workers Say
“As a Social Account Manager, Sherry consistently brings energy, creativity and a deep understanding of social media to everything she does. She fully immerses herself in her work, always willing to get stuck in and take ownership of challenges. Whether navigating complex client demands or delivering high-impact campaigns, she approaches every task with enthusiasm and professionalism. Her positive attitude makes her a valued member of any team and a trusted partner to both colleagues and clients.”
“Working with Sherry is a pleasure, she has been a huge asset to the team at The Digital Voice. She has a natural ability to understand a business, uncover the stories worth telling and translate them into social content that feels both engaging and strategic. What really stands out is how adaptable she is. Whether supporting B2B brands or positioning senior leaders’ voices, she knows how to tailor messaging so it cuts through and connects with the right audience. She’s creative, organised and always brings a positive, collaborative approach to every project.”
“Although we’re not on the same team, her positive attitude, professionalism, and willingness to support others always stand out. I look forward to any project we work on together, as she is always such a great asset—especially when given the opportunity to let her creativity shine. Sherry brings great ideas to the table and approaches every project with exceptional organisation and a strong work ethic. Our clients regularly share positive feedback about their experiences working with her.”
“Having worked closely together as part of the Creative team making graphics for our client's socials, she has been a constant of reliability, extremely hard working and helping to make things as easy as possible for our team. She comes in with clear information, helps wherever she can, and brings fun and proactive ideas that we can take away and bring to life. It's been brilliant working with her and her bubbly, sunny personality and I know she would be a shining asset to anyone she works with!”